What Is an Authority Funnel?

It is a sequence that earns trust before it asks for a sale. Value first, offer second.

The Three Layers

  • Attract: SEO content and social hooks.
  • Nurture: Email series and deep-dive articles.
  • Convert: High-ticket recommendation with proof.

Tooling

Keep it lean. One landing page, one email tool, one flagship offer.

Measure What Matters

Track email opens and reply rates, not just clicks.